Purecome managing director Matt Sandford suggests quality elements in the dealer sector are primed to develop unified comms in 2011
“There is still good business to be won, but it’s a year for making sure what you already have is well looked after and to make sure your existing base is as ‘sticky’ as possible by cross selling as many products and services as possible.
“There has never been a better time for developing the joined up communications message and making sure our clients utilise both mobile and fixed line under one supplier.”
