Orange, T-Mobile and Vodafone claim positive December conversion rates, despite low footfall
Vodafone and Everything Everywhere claimed increased sales of prepay and contract deals during the Christmas period, despite the snowfall disrupting retail.
Vodafone said sales of smartphones and its own branded handsets in-particular were “very strong”.
Everything Everywhere said said it enjoyed a “significant” increase in sales over Christmas, compared with last year.
Everything Everywhere also said its Orange broadband product had a good year, but declined to give any figures when pressed.
An Everything Everywhere spokesperson said: “ [Orange] recorded fantastic retail trading, both in store and online, throughout December with significant like for like growth across pay monthly, pay as you go and broadband product ranges.
T-Mobile also benefited, despite relatively low footfall. “Despite footfall being down year on year throughout December, T-Mobile retail sold more new contract connections than in any other month in its history.
“Contract renewals were significantly up versus the same period in 2009. Pay as you go and other product lines also performed significantly better than planned,” the spokesperson said.
A Vodafone spokesperson told Mobile News: “As you would expect, sales in prepay phones were strong, with Vodafone’s own brand phones showing themselves as the stars.
“We also saw very strong sales performance on pay as you go smartphones – clearly demonstrating consumer demand for internet, data and apps on the best network and taking advantage of our Freebees.”
O2 was not available for comment.
The UK met office said December was the coldest on record since 1981 and there had been fears this may have had some affect on retailers.
