Sony Ericsson channel, Sony Ericsson in Android Market, Sony Ericsson My Apps
Today Sony Ericsson have launched their very own channel in Android Market. They’re the first mobile phone manufacturer to do this and I’m really excited to see what they will be able to use it for. It should start to become available for most of you out there starting from today. It is an operator dependant feature though so it will not be there for all of you but most of you will get it.
What it means is that the “My Apps” option in Android Market is replaced by a link to our specific channel. (Don’t worry – “My Apps” is still available as well if you press the menu key.)
They will use this channel for many things, as a starting point this is their plan:
- Provide recommendations to help you find the best games & apps that enhance your Sony Ericsson ‘most entertaining’ experience.
- Provide a way to easily find original apps from Sony Ericsson such as Timescape plugins etc.
- From time to time offer exclusive games & apps only available in this channel.
- Help our developer partners promote their apps & games giving them a highlighted market space to our consumers.
This will give them a unique opportunity to more easily help consumers finding the stuff that they often get asked about or things that they know really enhances the user experience of their phones.