Zippo and skyrockit, the leading mobile entertainment agency, today announced the launch of the award-winning Virtual Zippo Lighter app in the Android Market. The Virtual Zippo Lighter brings the look and feel of Zippo’s iconic lighter to Android devices, with interactive action which mimics the real thing. The virtual lighter opens with a flick of the wrist, lights with a turn of the flint wheel and the windproof flame sways as the device is moved back and forth.
“The Virtual Zippo Lighter app continues to spread like wildfire. Mobile users are downloading more than 70,000 of these apps each week, and this is with no paid media support," said Jon Vlassopulos, Chief Executive Officer, skyrockit. “In addition, the in-app store’s premium items have been well received by users and their active purchasing is creating a whole new revenue stream for us and Zippo which is really exciting and transformational for brand marketing.”
The app features a variety of designs to customize the physical appearance of the virtual lighter, as well as an animated flame that reacts to movement of the phone, enabling users to continue to experience the famous “Zippo Moment” at concerts by holding the mobile device high and swaying to the music.
