Ericcsson reveals three pillars – mobility,broadband and the cloud as centrepieces of new network plan
Ericsson has estimated there will be almost 5 billion mobile broadband subscriptions by 2016, and today launched strategic partnerships and new products as part of its strategy of moving toward a “networked society”.
Speaking at Mobile World Congress in Barcelona, Ericsson chief executive Hans Vestberg (pictured) set out three pillars of its strategy aimed at creating this networked society – mobility, broadband and the cloud.
As part of its strategy Ericsson today launched several new products. These included the Ericsson Device Connection Platform, designed to help operators easily launch machine-to-machine solutions. It also launched antenna integrated radio (AIR), an IP networking portfolio and a PC as a service solution which allows operators to bundle software in the cloud on top of mobile broadband subscriptions for consumers.
Ericsson also announced a partnership with Akamai Technologies, the provider of cloud-based services for optimising web and mobile content and applications, online HD video and e-commerce software.
Earlier this month the company also launched Ericsson Money Services, to provide banking and payment services for consumers in both developed and emerging markets. The company has claimed the mobile banking could benefit more than 1 billion people with access to mobile phones but no bank account.
Vestberg said Ericsson has already launched 16 LTE networks in 11 countries on three continents.
