Doro continues to break new ground in the niche segment for easy-to-use mobile phones. Several new models and innovative solutions will be on display at the Mobile World Congress in Barcelona on February 14-17, 2011. Just like their predecessors, the new phones have been developed with elderly users in mind, and the innovative design for which Doro has made a name. The new products include the company’s first mobile phone with a camera. All new models will be on display at Doro’s stand 2G01 at the Mobile World Congress in Barcelona.
“We are now releasing the fifth generation of our easy-to-use mobile phones, inspired by our hit phone the Doro PhoneEasy 410gsm,” says Jérôme Arnaud, President and CEO of Doro. There are shortcut keys and the sound quality has been further improved. On some models we also offer a high comfort display with higher resolution and larger size. We have made a lot of big and small changes, all of which together have resulted in an even better, more suitable product”.
Perhaps the hottest new Doro product in Barcelona is the Doro PhoneEasy 615 – the company’s first 3G mobile with a 3.2 megapixel camera.
“It feels incredibly exciting to be able to offer a mobile phone with a camera and 3G. Our latest customer surveys show an increased demand for a camera. To quickly and easily take a picture of your kids or grandchildren or to receive photos when you are far apart is a perfect function which will allow us to appeal to a larger proportion of seniors,” continues Jérôme Arnaud.
New models to be displayed in Barcelona:
Doro PhoneEasy 615 – Doro’s first camera phone that also offers 3G.
Doro PhoneEasy 610 – the successor to the Doro PhoneEasy 410gsm, now with a direct key for text messages and many other improvements.
Doro PhoneEasy 680 and Doro PhoneEasy 682 – equipped with a special GPS function. If the user falls and cannot get up, he or she can press an alarm key and be easily located.
The products will be on sale in stores as follows: Doro PhoneEasy 610 and 615 in June/July
and Doro PhoneEasy 680 and Doro PhoneEasy 682 in September 2011.
In the enclosed pdf you see pictures on the products and facts.
This is information that Doro AB (publ) may be required to publish in accordance with the Swedish Securities Markets Act and/or the Swedish Financial Trading Act. This information was submitted for publication on February 14, 2011 at 10.30 a.m. CET
Doro PhoneEasy 610
Doro PhoneEasy 615
Doro PhoneEasy 682
