Sandvine, a leading provider of intelligent broadband network solutions for fixed and mobile operators, today announced the release of their Global Internet Phenomena Report: Spring 2011, including Internet trends from North America, Latin America and Europe, with specific spotlights on events such as Netflix adoption and March Madness On Demand. Overall insights since the last report in the fall of 2010, reveal a growing appetite for on-demand applications that will continue to drive data consumption and network quality requirements.
Major findings from the report include:
In North America, Netflix is now 29.7% of peak downstream traffic and has become the largest source of Internet traffic overall. Currently, Real-Time Entertainment applications consume 49.2% of peak aggregate traffic, up from 29.5% in 2009 – a 60% increase [see figure 3 below]. Sandvine forecasts that the Real-Time Entertainment category will represent 55-60% of peak aggregate traffic by the end of 2011.
