Locally targeted content increases the opportunity for mobile publishers and advertisers to engage consumers– which is why AT&T Interactive has announced the launch of in-app ads[1] on its mobile local ad network, an extension of the company's premier YP Local Ad Network.
The new capabilities offer participating mobile publishers an enhanced way to generate revenue due to the local relevancy of the ads – and also help advertisers increase potential reach. Earlier this year, AT&T Interactive piloted in-app advertising on its mobile local ad network and generated over 750 million local ad impressions in three months. The early success makes AT&T Interactive’s mobile local ad network one of the fastest growing in the industry.[2]
AT&T Interactive’s in-app local ads are served within mobile apps based on a user’s location, giving consumers the opportunity to learn about and engage with nearby local businesses.
Mobile local advertising is expected to grow at a 57 percent compounded annual growth rate to $2.03 billion in 2014.[3]
